Neurise / Case studies

Every number here has a source.

We publish two SEO and GEO projects. Next to each figure we say where it came from and how we counted it. Where there was no measurement, we write that there was none instead of a growth percentage we could not defend.

Technical SEO GEO Structured data No client names
Documented projects

Two projects described from diagnosis to sign-off.

Both without the client's name, because we publish names only after written consent. What is left is the part that has value for a reader: what was wrong, what exactly we did, and what could be verified afterwards.

Both case studies are published in Polish only. They are long technical write-ups, and translating them well costs more than it would return at this stage of the English rollout. If you want either of them walked through in English, ask and we will do it over a call or by e-mail.

Publication rules

A number without a source is an opinion, not a result.

Which is why a few things that are standard in agency case studies are deliberately missing here.

The same rule applies to monthly reports. If there is a number in the report, the tool and the period it came from stand next to it.

How we work

Different sectors, the same order of work.

We do not guess. Every project runs through the same process, in which measurement is set up first and promises about measurable effects come after.

01

Diagnosis and measurement

We check what the crawler actually sees in the raw HTML and connect the measurement. Without this step no effect can be proven later.

02

Technical layer

Titles, descriptions, sitemap, robots file, llms.txt, canonical addresses, and removal from the index of pages that will never sell anything.

03

Content and structured data

Answers to the questions buyers really ask, plus structured data so that a search engine and an AI model know who this is and what is on offer.

04

A report you can check

We report what counts and put the tool, the period and the counting method next to every figure. Including the periods where the figure came out badly.

What to expect at each stage

StageWhat happens on our side
Audit and planDiagnosis of the site and an implementation plan broken into steps, each with an acceptance criterion, an owner and a risk. The plan is closed before the first change to the code.
Technical rolloutChanges reach production as merge requests in the repository, with no downtime and no change to how the site looks. Every step is signed off on the live site.
The stage that depends on youAccess to the domain for measurement, plus material about the team and the offer. This is the most common reason a deadline slips, because it is not a part we can close ourselves.
Content and authorityPublishing answers to buying questions and building credibility in the places that search engines and AI models actually cite.
ReportingOn a cycle, with the measurement method next to every number and a list of the things that could not be measured in that period.

The conclusion we reach most often: the technical work itself takes days, not months. Months go on waiting for access and materials.

Market data

Numbers you can verify yourself.

The figures below come from public studies of search result click behaviour. They are market data about how people behave, not results of any Neurise client.

28.5%
share of clicks going to the first organic result in Google. Measured by SISTRIX across more than 80 million keywords, mobile results, before AI Overviews rolled out.
8% vs 15%
click-through on a classic link when an AI Overview is present on the results page and when it is not. Panel study by Pew Research Center.

The full methodology, the list of every source and a note on which coefficients are our assumption rather than a measurement sit in the calculator of the cost of being invisible in Google and AI (in Polish). It runs in PLN on Polish market rates, so read it as a worked method rather than as your own figure.

Where to go next

The same steps, described separately.

Each stage of the work above has its own page in English.

Start where we start.

A free SEO and GEO audit in 5 working days. We check what the crawler sees, whether AI models have anything solid to quote you from, and where you lose contact with the buyer.

Contact

Talk to a person.

NEURISE sp. z o.o., ul. Karola Szymanowskiego 6/10, 99-300 Kutno, Poland. KRS 0001208946, VAT ID PL7752678033.

E-mail: seo@neurise.io
Phone: +48 509 919 101