An audit answers three questions: what is broken, what it is costing you, and what to repair first. The free one answers them at screening depth. The paid one answers them with implementation instructions attached.
Indexation, which is how many of your pages Google can see at all, crawl budget, loading speed and Core Web Vitals, the mobile version, redirects, robots.txt, the sitemap and duplicate URLs. This is the foundation: the best content in your market earns nothing if a crawler never reaches it. More on that in technical SEO.
Meta tags, heading structure, duplicated content and keyword cannibalisation, meaning the situation where several of your own pages compete for the same query and weaken each other. We also judge how well each page matches the intent behind the search.
We flag toxic links that can be dragging the domain down, and measure the link gap: how many links, and of what kind, you are missing compared with the competitors currently sitting in the top ten.
We compare your visibility with two or three direct competitors and point to the queries with real commercial intent that they have taken and you have not.
This is the part a typical audit skips. We check whether and how ChatGPT, Gemini and Perplexity describe your brand, and whether they cite your pages. A growing share of buyers asks an assistant before they ask Google. The method behind it is on the GEO page, and the mechanics of citation are covered in where AI citations come from and SEO, AEO and GEO.
Delivery times, stated plainly: a small service site takes 3 to 5 working days, a company site with a blog 5 to 10 days, an online store up to 14 days.
You start with the free SEO and GEO audit: send the address, get the diagnosis and the priority list in 5 working days, with no contract. If you need the complete analysis with implementation-ready recommendations, the full audit is priced below.
| Type of site | Price, net | Delivery |
|---|---|---|
| Small service site (up to about 30 pages) | 800 to 1500 PLN | 3 to 5 working days |
| Company site with a blog (up to about 500 pages) | 1500 to 3500 PLN | 5 to 10 working days |
| Online store or large site | from 3500 PLN, quoted individually | up to 14 working days |
What moves the price: the number of pages, the technology (sites built on JavaScript need deeper analysis), the number of language versions and how competitive the market is. Prices are quoted in Polish zloty, net of VAT. These are Polish market rates, so it is worth comparing them against your local quotes.
If you go on to a monthly retainer, the audit is included in the packages on the pricing page, and larger projects are quoted individually.
So there are three routes out of the audit. Your team implements the recommendations with our support. Or we implement them as a one-off project. Or you move to a monthly retainer covering SEO and GEO, where we work through the plan month by month and report on what moved.
One example from our own work: a B2B service site, flat for two years. The audit found part of the site blocked from indexing, slow LCP and commercial keywords cannibalising each other. Three months after the recommendations were implemented, the blocked pages were back in the index, mobile LCP had come down and clicks from Google had grown. We do not put percentages on that here, because we only publish figures together with the tool, the period and the scope they were measured on.
The measures worth watching after any audit are the same four: how many pages are indexed, your Core Web Vitals, the positions of your priority queries, and whether your brand shows up in AI answers. Case studies go through the work in more detail.
The initial SEO and GEO audit is free. The full paid audit is 800 to 1500 PLN net for a small service site, 1500 to 3500 PLN net for a company site with a blog, and from 3500 PLN net for an online store or a large site.
Five areas: technical health (indexation, crawl budget, speed, Core Web Vitals, mobile), content and on-page (meta tags, headings, duplication, keyword cannibalisation), the link profile, competitor and keyword analysis, and how your brand appears in AI answers.
The free SEO and GEO audit takes 5 working days. For the full audit: 3 to 5 working days for a small service site, 5 to 10 days for a company site with a blog, and up to 14 days for an online store or a large site. The date is confirmed in the quote, before work starts.
A crawler returns a list of symptoms with no context: it does not know which errors are costing you traffic and which can be ignored. An expert audit combines that data with Search Console and analytics, judges the business impact of every problem and sets the order of the fixes.
A full audit once every 12 months, and always before a migration or a redesign, or after a sudden drop in traffic. On a monthly retainer we monitor the site continuously, so a separate audit is not needed.
You get the report with priorities, a list of recommendations with the reasoning and instructions, and a plan for the next three to six months, discussed on a 1:1 call. We can implement the recommendations as a one-off project or inside a monthly retainer, or your own team can, with our support.
More answers are on the FAQ page.
We check how your site performs in Google and whether it appears in AI answers, then tell you what to fix first and whether a full audit is worth paying for. Five working days, no obligation.