Strategy and calendar

From niche to topic list - brief, calendar and blog strategy.

Strategy and calendar

Writing without strategy is a lottery. The Blog pack separates the decision of what to write about (strategy, brief) from production (writing) - so every post has a role defined up front.

Blog strategy

/blog strategy "accounting for e-commerce"

Result: a niche topic map grouped into clusters (hubs and supporting articles), with priorities by potential and difficulty. The strategy uses SERP clustering from the SEO category (/seo cluster).

A brief before writing

/blog brief "OSS for Shopify stores"

The brief defines: intent and questions to cover, the TOP 10 competition and its gaps, heading structure, data to gather and the post's goal within the cluster. Only then does the brief go to /blog write.

Editorial calendar

/blog calendar

It arranges strategy topics into a publishing plan: an order driven by cluster dependencies (hubs before supporting), a pace matched to capacity, slots for updating existing posts.