Campaign audit

/ads audit - a full multi-platform audit and per-platform analyses.

Campaign audit

Multi-platform audit

/ads audit

The console asks which platforms you run campaigns on and runs the analyses in parallel. Result: an account health score 0-100, a risk level and the next budget move.

Per-platform analyses

After the audit you go a level deeper - to the account that needs attention:

/ads google     # account structure, Quality Score, PMax, negative keywords
/ads meta       # Pixel/CAPI, EMQ, learning phase, creative fatigue
/ads youtube    # formats, retention, sequences
/ads linkedin   # B2B targeting, cost per segment
/ads tiktok     # native creative, spark ads
/ads microsoft  # import from Google, unique Bing queries

What the audit flags most often

1. Budget leaks - queries and placements with no conversions, no exclusions.
2. Tracking issues - conversions counted twice or not at all; without fixing tracking, no optimization makes sense.
3. Creative fatigue - declining format performance, no rotation.
4. Bid mismatch - a bidding strategy that does not fit the campaign goal and learning phase.