Creative, budget and plan

Creative quality, landing pages, budget allocation and competitor intel.

Creative, budget and plan

Creative and landing pages

/ads creative   # cross-platform creative quality audit
/ads landing    # landing page assessment

The creative module assesses messaging, formats and platform fit; the landing module assesses the consistency of the ad promise with the page, speed and form conversion.

Budget and bids

/ads budget

A review of allocation across platforms and campaigns: where budget works below benchmark, which campaigns a daily cap throttles, and which burn on bad bid strategies.

Planning and competitors

/ads plan <industry>    # strategic plan with industry templates
/ads competitor       # competitor ad intelligence

Plan builds a channel mix from scratch (goals -> budgets -> test schedule), and the competitor module shows where and with what rivals advertise.