We come back to people who almost bought
Ads for people who visited your website and left without buying.
A second chance at a customer
Remarketing shows ads to people who have already interacted with your business: they visited your website, used your app or watched your videos on YouTube. In Google Ads these are called your data segments.
You can also upload a list of your own customers (Customer Match). Any account that complies with Google's policies can use it for observation and exclusions. Google unlocks ad targeting on such a list for accounts with more than 90 days of history and over 50,000 USD in spend.
Lists only include people who have consented to advertising cookies. That is why we check the Google tag and the consent banner first, and only then set up the ads.
Remarketing that makes sense
Tag and consent
We check the Google tag and consent mode so that the lists build up at all.
Segments by behaviour
We split visitors by what they did on the site. Someone who added a product to the basket and did not buy gets a different ad from someone who read the blog.
Exclusions
We exclude people who have already bought, so you do not pay for ads shown to existing customers.
Remarketing in campaigns
We use segments in Search campaigns and as audience signals in Performance Max.
Measurement
We count remarketing conversions separately, so you can see how much it really adds.
Which plan
Remarketing is included in the GROWTH and PRO plans, together with Search and Performance Max.
GROWTH
Standard management for a business, more ad groups, remarketing
- Campaigns: up to 2
- Ad groups: up to 10
- Ad budget: up to 7,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: full
- Optimisation: weekly
- Report: monthly
PRO
Higher stakes: an ad budget from ten-odd thousand to several tens of thousands of PLN, lots of testing
- Campaigns: up to 4
- Ad groups: up to 20
- Ad budget: up to 15,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: advanced conversion tracking and analysis
- Optimisation: at least twice a week, regular ad testing
- Report: extended monthly
All limits: Google Ads pricing. What management includes: Google Ads at Neurise
Questions about remarketing
People in your data segments, for example those who visited your website and accepted cookies.
Partly. Any account that complies with Google's policies can use the list for observation and exclusions. Google unlocks ad targeting on the list for accounts with more than 90 days of history and over 50,000 USD in spend. Data from the EEA requires consent signals.
Yes. Search ads can be shown to people who visited your website when they keep searching on Google after leaving it. In Performance Max, segments work as signals.
GROWTH (1,499 PLN net a month) and PRO (2,499 PLN net a month).
Related pages
See where your business stands today - for free.
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