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AI search, explained.

How assistants pick the sources they quote, what actually changes when one question becomes ten, and what you can do about it on your own site. 10 articles in English.

Articles

Written for people who decide

AI crawlers: GPTBot, ClaudeBot and PerplexityBot explained

Which AI crawlers feed training data and which feed live answers, how to control each one in robots.txt, and why blocking everything by default backfires.

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Chunking: how AI splits your page into usable pieces

Retrieval systems cut your page into chunks and judge each one alone. How chunking works, which formats survive the cut, and what silently kills a section.

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Google AI Mode: how it works and how to get cited

What Google AI Mode is, how it differs from AI Overviews, how query fan-out selects sources, and what the Search Console generative AI report shows and hides.

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Grounding: how AI assistants connect answers to live sources

Grounding anchors an AI answer in retrieved web results instead of memory. How Gemini, ChatGPT and Perplexity do it, and what makes a page citable.

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llms.txt: what it is and whether your site needs one

llms.txt is a proposed markdown map of your site for AI models. The format, who actually reads it, and whether adding one is worth your afternoon.

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Passage ranking: Google ranks sections, not just pages

Since 2021 Google can rank a single section of a page on its own. The same habits that win passage ranking also win RAG retrieval in AI search. Here is how.

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5 SEO Skills and 5 GitHub Repos You Need to Know in 2026

5 must-have SEO skills for Claude Code and 5 GitHub repos that speed up your SEO work - from Google Lighthouse to our own neurise-seo package inside neurise-adseo.

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Query fan-out: how AI assistants really search

An AI assistant splits one question into several sub-queries and builds the answer from fragments of many pages. What that changes in how you plan content.

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SEO vs AEO vs GEO: the differences that matter

SEO, AEO and GEO compared row by row: where you win, who reads the content, how success is measured and which signal moves it. Plus a four-question test.

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Where AI citations come from and how to earn them

Models quote sources they treat as trustworthy: communities, sites full of real opinions and pages that answer directly. How to get your brand into that set.

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The Polish blog carries far more: over a hundred articles on SEO, GEO and AI search. Browse the Polish blog, or write to seo@neurise.io and we will answer in English.