Performance Max without burning your budget
One campaign for all Google channels. We make sure it spends the budget where the sales are.
One campaign, all of Google
Performance Max is a campaign that, with a single setup, reaches all Google Ads inventory: Search, YouTube, the Display Network, Discover, Gmail and Maps.
Instead of keywords and manual bids, you give it a conversion goal, a budget, assets (text, images, videos) and audience signals. Google's system picks the rest. A shop can connect a product feed from Google Merchant Center.
The campaign learns from what you give it. If conversions are counted wrongly, it optimises for the wrong actions. That is why we start with measurement, not with the “enable” button.
Performance Max under control
Measurement first
We check and set up conversions before the campaign spends a single zloty. Full conversion tracking comes with the GROWTH plan and above.
Brand exclusions
We exclude searches for your brand so the campaign does not take credit for sales that would have come anyway.
Assets and asset groups
We build asset groups from your materials: headlines, descriptions, images and videos.
Audience signals
We tell the system who your customer is, for example people who have already visited your website.
Performance control
We look at results by channel and asset group, not just at the number of conversions next to the campaign name. Optimisation weekly in GROWTH, at least twice a week in PRO.
Not for everyone at the start
Performance Max needs data: correctly counted conversions and good assets, and for a shop also a solid product feed. Without these, we start with a Search campaign and measurement.
We cover the requirements, reports and pitfalls in our guide Performance Max: when it works and when it burns your budget (in Polish).
Which plan
Performance Max is included in the GROWTH and PRO plans, together with Search and remarketing.
GROWTH
Standard management for a business, more ad groups, remarketing
- Campaigns: up to 2
- Ad groups: up to 10
- Ad budget: up to 7,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: full
- Optimisation: weekly
- Report: monthly
PRO
Higher stakes: an ad budget from ten-odd thousand to several tens of thousands of PLN, lots of testing
- Campaigns: up to 4
- Ad groups: up to 20
- Ad budget: up to 15,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: advanced conversion tracking and analysis
- Optimisation: at least twice a week, regular ad testing
- Report: extended monthly
All limits: Google Ads pricing. What management includes: Google Ads at Neurise
Questions about Performance Max
Across Google Ads channels: Search, YouTube, the Display Network, Discover, Gmail and Maps. The system decides exactly where, based on the campaign goal.
Yes. The campaign optimises for the conversion goals you set in the account. Without correct conversions it has nothing to learn from.
Yes. Performance Max has brand exclusions and negative keywords that block unwanted queries.
GROWTH (1,499 PLN net a month) and PRO (2,499 PLN net a month). You pay the ad budget separately, directly to Google.
Related pages
See where your business stands today - for free.
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