Google Ads for online shops
Search, Performance Max and remarketing set up for sales in your shop, not just for clicks.
Products with a photo and price
In Google Ads a shop has something a service business does not: product ads. They show a photo, the price and the shop name, and they take their data from the product feed in Google Merchant Center.
The same data feed powers Performance Max, which shows products in Search, on YouTube, in the Display Network and in other Google channels. Merchant Center also offers free product listings.
On top of that come Search campaigns on category and brand keywords, and remarketing for people who viewed products and did not buy.
Your shop in Google Ads step by step
Merchant Center and the product feed
We check the feed: titles, prices, availability and images, and keep an eye on products that Merchant Center rejects.
Performance Max with the feed
We set up the campaign for products, excluding searches for your brand.
Search for categories
Category and brand keywords typed in by people who are ready to buy.
Remarketing
We reach people again who viewed products and left without buying.
Order value
We count not only the number of orders but also their value, so the campaign can optimise for revenue.
Which plan
Performance Max and remarketing come with the GROWTH plan and above. Large shops and multiple markets: ENTERPRISE, individual quote.
GROWTH
Standard management for a business, more ad groups, remarketing
- Campaigns: up to 2
- Ad groups: up to 10
- Ad budget: up to 7,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: full
- Optimisation: weekly
- Report: monthly
PRO
Higher stakes: a budget from over ten thousand to several tens of thousands of PLN, lots of testing
- Campaigns: up to 4
- Ad groups: up to 20
- Ad budget: up to 15,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: advanced conversion tracking and analysis
- Optimisation: at least twice a week, regular ad testing
- Report: extended monthly
ENTERPRISE
Large e-commerce, multiple markets, very large budgets
- Campaigns: a larger number of campaigns
- Ad groups: a larger number of groups
- Ad budget: over 15,000 PLN/month
- Campaign types: many products, services, locations or markets
- Conversion tracking: dedicated
- Optimisation: dedicated
- Report: dedicated
All limits: Google Ads pricing. What management includes: Google Ads at Neurise
Questions about Google Ads for shops
Yes. Product ads take product data (image, price, availability) from the product feed in Google Merchant Center.
Yes. Products from Merchant Center can appear in free product listings. Ads give them additional, paid placements.
Performance Max and remarketing come with GROWTH and above (1,499 PLN net a month, ad budget up to 7,000 PLN). PRO handles a budget of up to 15,000 PLN a month. Large shops and multiple markets: ENTERPRISE.
No. You pay the ad budget directly to Google. The Neurise management fee is separate and covers our work.
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