ChatGPT Ads for shops
Product ads below ChatGPT’s answer, when someone is comparing options and choosing what to buy.
Products with a price below the answer
A shop can upload a product feed to Ads Manager and create ads in ChatGPT from it. A product ad shows the image, name, star rating, price, sale price and brand.
OpenAI says that ads from product feeds are among the most effective in its advertising programme. In the current version, products from such a feed go only into ads, not into regular ChatGPT answers.
For your shop to appear in the answers themselves, you need organic visibility. We cover this in our article SEO and GEO for e-commerce (in Polish).
Your shop in ChatGPT Ads step by step
Product feed
We check that the feed meets OpenAI’s specification and set it to refresh automatically, because products from the feed expire after 2 weeks.
Product groups
We split the catalogue with filters and custom labels, for example by category or margin, to control bids separately.
Sales measurement
OpenAI Pixel and the Conversions API, so that purchases from ads are counted in Ads Manager.
Campaigns beyond the feed
Standard campaigns for categories and promotions, with a title, text and image.
Optimisation
At the pace of your plan: from twice a month in START to at least twice a week in PRO.
Two things to check
New campaigns with a product feed can only target a whole country. You set a region or city in a standard campaign.
Your shop’s website must let in the OAI-AdsBot crawler, and OpenAI also recommends OAI-SearchBot. We check this in the robots.txt file before launch.
Which plan
Net prices per month of management. You pay the ad budget separately, directly to the platform.
| Plan | START999 PLN/month | GROWTH1,499 PLN/month | PRO2,499 PLN/month | ENTERPRISEIndividual quote |
|---|---|---|---|---|
| Campaigns | Up to 1 | Up to 2 | Up to 4 | A larger number of campaigns |
| Ad groups | Up to 5 | Up to 10 | Up to 20 | A larger number of groups |
| Ad budget | Up to 2,500 PLN/month | Up to 7,000 PLN/month | Up to 15,000 PLN/month | Over 15,000 PLN/month |
| Conversion tracking | Setup | Full | Advanced conversion tracking and analysis | Dedicated |
| Optimisation | Twice a month | Weekly | At least twice a week, regular ad testing | Dedicated |
| Report | Monthly | Monthly | Extended monthly | Dedicated |
All limits: ChatGPT Ads pricing. What management includes: ChatGPT Ads at Neurise
Questions about ChatGPT Ads for shops
Yes. You upload the feed to Ads Manager from your computer, from a URL or via SFTP, and create a product campaign from it.
No. The ad is shown separately and does not affect the answer, and products from the ad feed do not appear in regular conversations. Recommendations in answers are earned through organic visibility.
No. New campaigns with a product feed can only be targeted at country level. You set a city or region in a standard campaign.
Management at Neurise from 999 PLN net a month. You pay the ad budget separately, and the minimum daily campaign budget in PLN is 65 PLN.
Related pages
See where your business stands today - for free.
Send us your website address and we will prepare an audit of your visibility in Google and in AI tools, with specific recommendations.