How ads in ChatGPT work
Where the ad appears, who sees it, how it gets into the conversation and what you pay for. Based on OpenAI documentation.
From conversation to ad
Where the ad appears
Below ChatGPT’s answer, as a single ad block with one or several images. The ad is clearly labelled and shown separately from the answer. OpenAI is also testing a format with several images alongside image generation.
Who sees it
Users on the Free and Go plans, as well as people who are not logged in. The Plus, Pro, Business, Enterprise and Edu plans are ad-free. OpenAI does not show ads to accounts of people under 18, in temporary chats or on sensitive topics such as health, mental health or politics.
Who can advertise
For now mainly consumer sectors: home and everyday products, local services, travel, digital products and education. Outside the USA, ads for health and financial services are prohibited as a rule, and ads for legal services are prohibited. There are also no ads for dating, alcohol, gambling or politics.
How the ad gets into the conversation
There is no keyword list here, as there is in Google. The system chooses the ad based on the context and intent of the current conversation, the landing page, the ad title and text, contextual hints from the advertiser and the targeting settings. When several ads fit, relevance and the bid decide.
In the European Economic Area, and so in Poland too, ads are not personalised for now. They are based on the current conversation and basic context, such as general location and language, not on chat history.
Does the ad change the answer
No. According to OpenAI, ads run in a separate system, and an advertiser cannot shape, reorder or change ChatGPT’s answers. So you cannot buy a recommendation in the answer itself with an ad. That is earned through organic visibility: GEO.
What the advertiser sees
Aggregate results, for example the number of impressions and clicks. Conversations, chat history, memory and users’ personal data are not passed to advertisers.
What a campaign looks like
An Ads Manager account
Businesses from Poland can buy ads themselves in Ads Manager. Some new accounts may at first be able to advertise only in the country assigned to the ad account.
Billing
Per 1,000 impressions or per click, depending on the campaign objective. How much it costs and what budget to start with is covered in our guide (in Polish).
Targeting
Country, and in standard campaigns also region, city or postcode, where available. Plus devices: apps and browsers on Android and iOS, and computers.
Ads and contextual hints
Title, text, image and landing page. In the ad group you add hints: what you offer, to whom and when it is useful. This is a suggestion for the system, not a targeting rule.
Measurement
Conversions are counted by the OpenAI Pixel on your site and the Conversions API, which sends conversions from your server. The landing page must let in the OAI-AdsBot crawler, and OpenAI also recommends OAI-SearchBot.
Neurise in this process
We set up and run campaigns: objective, budget, targeting, ads and contextual hints. First we set up conversion measurement, then we spend the budget.
We optimise at the pace of your plan and send a report. You pay the ad budget directly to the platform, and the Neurise management fee is separate.
Which plan
Net prices per month of management. You pay the ad budget separately, directly to the platform.
| Plan | START999 PLN/month | GROWTH1,499 PLN/month | PRO2,499 PLN/month | ENTERPRISEIndividual quote |
|---|---|---|---|---|
| Campaigns | Up to 1 | Up to 2 | Up to 4 | A larger number of campaigns |
| Ad groups | Up to 5 | Up to 10 | Up to 20 | A larger number of groups |
| Ad budget | Up to 2,500 PLN/month | Up to 7,000 PLN/month | Up to 15,000 PLN/month | Over 15,000 PLN/month |
| Conversion tracking | Setup | Full | Advanced conversion tracking and analysis | Dedicated |
| Optimisation | Twice a month | Weekly | At least twice a week, regular ad testing | Dedicated |
| Report | Monthly | Monthly | Extended monthly | Dedicated |
All limits: ChatGPT Ads pricing. What management includes: ChatGPT Ads at Neurise
Questions about ads in ChatGPT
No. OpenAI says that ads run in a separate system, and advertisers cannot shape, reorder or change ChatGPT’s answers. The ad is labelled and shown separately.
Users on the Free and Go plans. The Plus, Pro, Business, Enterprise and Edu plans are ad-free, and accounts of people under 18 do not get them.
Not for now. Ad personalisation is not available in the EEA and Switzerland, so the ad is based on the current conversation and basic context, such as general location and language.
For now mainly consumer ones: home and everyday products, local services, travel, digital products and education. Outside the USA, ads for health and financial services are prohibited as a rule, and ads for legal services are prohibited.
Yes. According to OpenAI, the self-serve Ads Manager is available to businesses from Poland. We run ChatGPT Ads campaigns for clients.
Related pages
See where your business stands today - for free.
Send us your website address and we will prepare an audit of your visibility in Google and in AI tools, with specific recommendations.