Search: we catch people who are already searching
Ads in Google results for people who are typing in exactly what you sell.
Your ad appears when someone searches
A Search campaign shows text ads in Google results when someone types a query that matches your keywords. The customer tells you what they need. We make sure that at that moment they see you.
You pay per click, not per impression. Whether and where an ad shows is decided by Ad Rank: the bid counts, but so do the quality of the ad and the landing page and the search context. More: Quality Score in Google Ads (in Polish).
A search ad is a responsive ad: you provide up to 15 headlines and up to 4 descriptions, and Google combines them into versions that match the query.
A Search campaign step by step
Keywords that sell
We look for queries with purchase intent and choose the match type: broad, phrase or exact.
Negative keywords from day one
We add negative keywords so the budget does not go on queries that never end in a sale. How we do it (in Polish).
Responsive ads
We write a full set of headlines and descriptions for each ad group. The PRO plan adds regular ad testing.
Conversions before launch
First we set up conversion tracking: setup in START, full tracking from GROWTH. Without it, you cannot tell which keywords make money.
Optimisation on your plan's schedule
Twice a month in START, weekly in GROWTH, at least twice a week in PRO.
Search works when there is demand
Search only shows ads for queries that people actually type. If people are already searching Google for your service or product, it is the shortest route to a customer.
If nobody is searching for what you sell yet, because it is a new category or a new product, a Search campaign alone will not create demand.
Which plan
Search is included in each of these plans. START is one Search campaign and an ad budget of up to 2,500 PLN a month.
START
Micro and small businesses, simple Search, e.g. a local service provider
- Campaigns: up to 1
- Ad groups: up to 5
- Ad budget: up to 2,500 PLN/month
- Campaign types: Search
- Conversion tracking: setup
- Optimisation: twice a month
- Report: monthly
GROWTH
Standard management for a business, more ad groups, remarketing
- Campaigns: up to 2
- Ad groups: up to 10
- Ad budget: up to 7,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: full
- Optimisation: weekly
- Report: monthly
PRO
Higher stakes: an ad budget from ten-odd thousand to several tens of thousands of PLN, lots of testing
- Campaigns: up to 4
- Ad groups: up to 20
- Ad budget: up to 15,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: advanced conversion tracking and analysis
- Optimisation: at least twice a week, regular ad testing
- Report: extended monthly
All limits: Google Ads pricing. What management includes: Google Ads at Neurise
Questions about Search campaigns
For clicks on your ad. You pay the ad budget directly to Google, and the Neurise monthly plan (from 999 PLN net a month) is separate.
A responsive search ad can have up to 15 headlines and up to 4 descriptions. Google picks combinations of them that match the query.
Broad match shows your ad for queries loosely related to the keyword, even ones without its words. Phrase match shows it for queries containing phrases with the same meaning. Exact match shows it for queries with the same meaning or the same search intent.
Above and below the AI Overview, yes: according to Google's help pages, ads can show there in more than 200 markets where AI Overviews are available, and Poland is on that list. Inside the overview itself, not yet: that option is for English-language ads in 12 countries, including the USA, Canada, Australia and India.
All of them: START (999 PLN), GROWTH (1,499 PLN) and PRO (2,499 PLN) net a month. START covers one campaign and up to 5 ad groups.
Related pages
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