Google Ads for local service providers
Ads for people looking for your service nearby. Simple Search is already in the START plan.
Your service, your area
A local business does not need to show up across the whole of Poland. In Google Ads you set the area: a city, several cities or a radius around your address. The “Presence” option shows ads to people who are in, or regularly in, your chosen locations, not to people who are only interested in them.
We add the address from your Google Business Profile to the ad, and with it a map or the distance to your business, plus your phone number. The customer sees that you are nearby and can call straight from the ad.
We set the ad schedule to the days and hours when someone will answer the phone.
Local Google Ads step by step
Area
We set the cities or a radius and the “Presence” option, so you do not pay for clicks from the other end of Poland.
Keywords with intent
Searches for your service, including ones with the city name, and exclusions for searches that do not bring customers.
Address and phone in the ad
The address from your Google Business Profile (location asset) and a phone number people can tap (call asset).
Schedule
Ads during the hours when you serve customers.
Phone calls as conversions
With call reporting, Google Ads counts phone calls as conversions. For local businesses this is often the main way customers get in touch.
Which plan
START is designed for local service providers: one Search campaign and a budget of up to 2,500 PLN a month. More campaigns and remarketing: GROWTH.
START
Micro and small businesses, simple Search, e.g. a local service provider
- Campaigns: up to 1
- Ad groups: up to 5
- Ad budget: up to 2,500 PLN/month
- Campaign types: Search
- Conversion tracking: setup
- Optimisation: twice a month
- Report: monthly
GROWTH
Standard management for a business, more ad groups, remarketing
- Campaigns: up to 2
- Ad groups: up to 10
- Ad budget: up to 7,000 PLN/month
- Campaign types: Search, Performance Max, remarketing
- Conversion tracking: full
- Optimisation: weekly
- Report: monthly
All limits: Google Ads pricing. What management includes: Google Ads at Neurise
Questions about Google Ads for local businesses
Yes, if we set location targeting that way. The “Presence” option shows ads to people who are in, or regularly in, the chosen locations.
Yes. The address is shown by a location asset linked to your Google Business Profile, and the phone number by a call asset.
Management at Neurise: START at 999 PLN net a month, and you pay the ad budget of up to 2,500 PLN a month to Google. What the cost of clicks depends on is covered in our article How much does advertising in Google Ads cost (in Polish).
To show your address in the ad, yes: location assets are linked to a Google Business Profile account.
Related pages
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